Medical software marketing

Medical software marketing

SEO Tools

Firefox Browser with SEO Add-Ons (1) , (2) & (3) (Density, links, code cleaner, W3C Compliance, etc.)
Google Analytics - Provides deep analysis on all traffic, including paid search.
IBP - Several tools for checking rank positions, basic SEO page analysation and link building tools
WebCEO - Site optimization, promotion and analysis.
WeBuildPages - Free software for SEO analysation, back link & Anchor text tool.
Link Building 101 - Basic Link Building Instructions and Tips.
Link Baiting - Good Link Baiting Tutorial
Google Webmaster Central – Statistics, diagnostics and management of Google's crawling and indexing of your website, including Sitemap submission and reporting.

Pay Per Click Tools
WordTracker -Data is based on the Metacrawler and Overture search engines.
KeywordDiscovery - Data is based on the number of search engines.
Keyword Optimizer - Enter a list of keywords and this tool will remove any duplicate entries and re-order the list alphabetically.
Google Analytics - Provides deep analysis on all traffic, including paid search.
Google Suggest - As you type, Google provides the top 10 most popular keywords that begin with the keyed-in letters, in order of popularity.
SpyFu - Find out what competitors are biding on and estimates for the cost of PPC advertising and others bells and whistles.
Hittail – Finds and easily groups the actual terms being used to find your site into an excel format. Great for finding niches and long keyword strings.
Google Trends - Graphs historical trends of various Google searches.
Google Keyword Tool External -Historical trends in keyword popularity.
BidCenter - A good tool for comparative analysis and easy to use
SEO Sleuth - Find what AOL users search for (AOL produces 2x the retail conversions as any other engine)
ROI Calculator - This calculator measures the ROI (return on investment) of a CPC (cost per click) campaign

Other Tools*
C-Class Checker - Use the Class C Checker if you own several cross-linked sites. If you do, it may be more efficient (for SEO purposes) to host them on different Class C IP ranges.
Code to Text Ratio - This tool will help you discover the percentage of text in a web page (as compared to the combined text and code).
Future PageRank - This tool will query Google's various data centers to check for any changes in PageRank values for a given URL.
Internet Officer - Checks for Redirects
Live PR - The Live PageRank calculator gives you the current PageRank value in the Google index, not just the snapshot that is displayed in the toolbar.
Keyword Cloud - This tool provides a visual representation of keywords used on a website.
Keyword Difficulty Check - Use the Keyword Difficulty Check Tool to see how difficult it would be to rank for specific keywords or keyword phrases.
Page Size - This tool will help you to determine HTML web page size.
Site Link Analyzer - This tool will analyze a given web page and return a table of data containing columns of outbound links and their associated anchor text.
Spider Simulator - This tool simulates a search engine spider by displaying the contents of a web page in exactly the way the spider would see it.
URL Rewriting - This tool converts dynamic URLs to static URLs. You will need to create an .htaccess file to use this tool.
Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Keyword Density Analysis Tool - finds common words and phrases on your site.
Hub Finder - finds topically related pages by looking at link co-citation. post about tool
Page Text Rank Checker - tool allows you to check where your site ranks for each phrase or term occurring on the page.
XML Sitemaps - makes free Google sitemaps for sites up to 500 pages in size. Sells a cheap and useful script to build sitemaps for larger site sizes.
PageRank Toolbar For Mac - A widget to show PageRank for the site you are on.